Libraries Transform Campaign

The September issue of District Administration magazine will feature a 2-page advertorial highlighting district-wide applications of AASL’s National School Library Standards for Learners, School Librarians, and School Libraries, including school librarian and school library evaluation rubrics and checklist elements of particular interest to administrators.

More than 200,000 district administrators will receive this issue—principals, superintendents, curriculum and technology directors, and other district management.

AASL and ALA’s Libraries Transform are collaborating on a campaign that will extend beyond this “Because Everyone Is a Learner” infographic. School library-focused Because statements, supporting data, and downloadable graphics will be available at librariestransform.org.

In addition, AASL sponsor Bound to Stay Bound Books is funding print distribution at AASL Affiliate state conferences, a spring mailing campaign to more than 90,000 superintendents and elementary principals nationwide, and print advertising in two administrator trade magazines with a combined total circulation of 223,000 readers.

Designed to increase public awareness of the value, impact and services provided by libraries and library professionals, ALA’s Libraries Transform campaign showcases the transformative nature of today’s libraries and elevates the critical role libraries play in the digital age.